Giochi Preziosi picks up PopPixie

Firm inks deal in Italy, Spain and Greece, including arts and crafts, outdoor and electronic toys.
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Rainbow SpA’s latest production PopPixe (52 x 13) had its worldwide broadcast debut on France 3’s Mon Ludo.

With its first broadcast on August 14th, PopPixie achieved an 18 per cent audience share amongst its core target of four to ten-year-olds. The following week it climbed to 25 per cent in the same demographic and by September 4th it reached 27 per cent.

The launch in France was concurrent with a pan-African release on K-Net and followed by TVI and Canal Panda (Portugal), Clan TVE (Spain), Kanal D (Turkey), RAI (Italy), Alter (Greece), Junior and MTV3 (Finland), MBC (Middle East and Africa), and Noga (Israel).

PopPixie takes place in Pixieville where gnomes and magical animals live together with Pixies. But the peace and tranquility are often upset by Elves.

The characters were first introduced in 2007 in Winx Club series two. When they came on the scene, TV ratings in Italy soared. The Pixies achieved impressive licensing results, prompting Rainbow to develop the property into its own TV show and brand.

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