Giochi Preziosi inks Geronimo deal

Firm becomes the first major European toy licensee for new animated TV series.
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Atlantyca Entertainment and the Moonscoop Group have signed Giochi Preziosi as the European master toy licensee for the new animated TV series of Geronimo Stilton.

Giochi will now produce a collection of toys inspired by the series, which is due to premiere in Italy this autumn and roll out across Europe from next year.

"We know that Geronimo Stilton is one of the most sought after new brands in the kids' business and we're honoured to be named the European toy licensee," said Graziano Delmaestro, licensing director for Giochi Preziosi.

To read the full story on our sister site, licensing.biz, click here.

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