Giochi extends Puppy in My Pocket property

Firm reveals a TV series based on the toy brand, which it hopes will emulate the success of boys' property, Gormiti.
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Puppy in My Pocket: Adventures in Pocketville will take its roots from Puppy in My Pocket, the existing toy brand originally developed by MEG.

The property will have a 52 x 13’ TV series co-produced by Giochi Preziosi, Mondo TV, and MEG, which is expected to hit the screens in 2010 in Italy and roll out internationally in 2011.

Graziano Delmaestro, licensing director commented: “We are envisaging great things for this new venture, especially considering the already global appeal of the successful toy products.

"This property represents a major investment opportunity for many sectors and we look forward to meeting with prospective new licensees in Vegas.”


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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.