GERMANY: Simba toys tops E500m sales

Sales at Simba have topped E500 million for the first time.
Publish date:

The toy manufacturer is attributing the rise in sales to its takeover in March 2008 of Smoby Toys. Managing director Manfred Duschl reported total revenues of E525 million at the group's annual press conference in Fürth.

After adjustment for unexpectedly high sales of E120 million from Smoby, the Simba-Dickie group increased consolidated sales by almost 10 per cent to E405 million (E370 million in 2007).

E145 million of the turnover came from Germany and E260 million (64 per cent) from international markets.


Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.