GERMANY: Mattel and Simba Dickie add Batman

Firms sign deal with WBCP for Batman: The Brave and The Bold toy ranges.
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Mattel’s line-up includes a Batmobile which transforms into a BatJet, an action-set with telepathic Gorilla Grodd and collector editions of Batman figurines.

Mattel has launched the range with the support of a marketing campaign including TV spots running on various TV channels for kids.

The Batman Collection from Dickie includes a Batman R/C quadbike, a Batman R/C speedboat and the R/C hoovercraft. Also in the line-up are walkie-talkies, a spy watch and binoculars.

The series Batman: The Brave and the Bold is running on Cartoon Network and German Kabel1.

Jürgen Zacherl, marketing manager of the Simba Dickie Group said: “Batman is an iconic evergreen, similar to Star Wars, Transformers, Pokemon and the Power Rangers.

"All these properties share the key belief that “everyone can be a superhero“ and our products will engage children and through imaginative play help their aspirations come to life.”

Peter Bichler, MD, Warner Bros. Consumer Products Germany and Austria added: “Batman: The Brave and The Bold has been received extremely well by Batman fans of all ages. 

“We’re extremely happy with the successful relationship that we’ve built with Mattel and Simba whose ranges of products is sure to fascinate many little superheroes the world over.”



Batman boost for Mattel

Mattel is confident that increased exposure of Warner Bros' animation, The Batman, for which it holds the master toy licence, will give the toy range a significant boost.

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