Geomag area to boost National Children's Museum

Flair partners with Eureka to host special area throughout six-week summer holidays.
Author:
Publish date:
17_Geomag.jpg

GP Flair has revealed a partnership with Eureka, the National Children's Museum in Halifax, for a special summer Geomag promotion.

A special Geomag construction area will be open every Sunday in the museum's theatre as part of Science Sunday. This is just one of seven different themes running throughout the summer at the museum.

As part of the event, crates of Geomag components will be available for children to construct and build. Visitors will also be asked to vote for their favourite structure or building, and to also draw one of their own. The winner will see their ideas built by professional Geomag sculptors at the attraction in the autumn.

"We are delighted to have Geomag as part of our awesome six weeks summer Playfest," said Tom Warman, director of marketing and development from Eureka. "It adds a new 3D dimension to our programme of activities and fits perfectly with Science Sundays, as children will be able to discover the principles of magnets in an incredibly hands-on way."

Flair's Andrew Brown added: "Creating the Geomag area at Eureka was an ideal opportunity for us to demonstrate the unique construction properties of the Geomag kits. The hands-on play will ensure massive brand awareness amongst tens of thousands of children throughout the summer, whilst the added bonus of creating a 'children's choice' display of Geomag Structures on site will add to the reach through the autumn."

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Related

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019