GB Toys to partner with prestigious car brand

Golden Bear outlines 2013 plans for its GB Toys label.
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Golden Bear has teamed up with 'one of the most prestigious names in the car industry'.

The news comes following the success of Go Mini, a major launch for Golden Bear's GB Toys label, which saw the largest TV campaign launch in its history.

Another brand hitting shelves in autumn/winter 2013 will be CBeebies' Something Special.

"This has already had fabulous success in the UK with a limited retailer launch and promises great things when fully rolled out," read a statement. 

"The company also has further projects in the pipeline with BBC Worldwide to be announced imminently."

Golden Bear and GB Toys will announce more deals in the next two weeks, including 'one of the most iconic boys' properties' which will be added to its line-up. 

Chairman John Hales said: "2013 will be one of the most exciting years in the company's 33-year history.

"There is so much development going on we can’t wait to show customers what we have in store."

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