Games must adapt to changing tech to grow, says Cartamundi

The firm has enjoyed success with technology through its Shuffle line of app-enhanced card games
Publish date:
Social count:

Cartamundi believes that adapting to the latest technology is key to the continued growth of the games and puzzles sector.

The firm has embraced app technology with its Shuffle line of card games and it believes that the balance between innovation and fun gameplay is key.

“Being agile in an ever-changing market [is key to the sector’s ongoing growth],” said Trudi Bishop, head of marketing and licensing at Cartamundi.

“For example, playing cards have already gone virtual: on smartphones, computers and other devices. Cartamundi makes iCards for the connected generation and integrated apps to support its successful Shuffle line.”

Cartamundi believes that keeping tabs on the brightest emerging brands is the key to success in the sector.

“Popular brands are emerging all the time that children in particular want to see in card game form,” added Bishop.

“At the same time, there are millions of poker, bridge, snap and happy families players - not to mention would-be magicians - who want regular playing cards.

“The key therefore is to adapt to changing technology and brand trends but never to lose sight of the USP of the best games and puzzles: simple, fun gameplay that appeals to people of all ages.”

Bishop believes the games sector is in a good place at the moment, and that the future is bright.

“No matter how much the formats and technology change, people still love games and puzzles,” Bishop told ToyNews.

“They have a great fun family appeal, but also an educational appeal. I don’t see that ever disappearing. It’s just the way we play that may evolve.”


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.