The Gadget Show Live Professional has kicked off ahead of the main consumer event tomorrow, which sees a number of toy companies taking part.
The show is entirely focused on the trade for the first day, with thousands of buyers and professionals in attendance. ToyNews is exclusive trade media partner of GSL Pro, with the magazine boasting additional circulation at the NEC event.
The organisers are particularly keen to attract toy companies up to Birmingham, as more toys than ever before include some kind of technology element.
The show provides the UK's first look at some of most cutting edge newly launched and soon to emerge technology, giving toy firms the chance to see what is likley to be making it onto the High Street in the future.