Further apps eye up the toy market

Cut the Rope and Where's My Water? follow the Angry Birds lead and enter the toy space.
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ZeptoLab’s is the latest company to join the new trend of licensing characters from its mobile app. A range of plush toys based on Cut the Rope's main character, Om Nom are soon to hit shelves.

The toys, due for launch in the US in October are made by Commonwealth Toys. The plush was initially being used to promote the company’s Facebook page, by giving away toys to increase the number of 'likes'.

Meanwhile, Disney is debuting its first original mobile game character, with hopes that it will become a pop culture phenomena like Mickey Mouse or Donald Duck.

Last week, Disney released the mobile game Where’s My Water?, which introduces an alligator character called Swampy. The game challenges users to guide water to Swampy’s bathtub by making passageways through the dirt.

The app is currently the number one paid app on the App Store. Disney Mobile’s general manager, Bart Decrem, said: "I want to build a character and send it into pop culture.

"He has to prove himself, and if people want to know more, then we’ll do YouTube movie originals. Our goal is to build great characters and great games."

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