Furby UK price revealed next week

Product details and features revealed for Hasbro's big Christmas toy.
Author:
Publish date:
17_furby.jpg

The new Furby's UK price will be revealed next week, though the US price is listed as $60.

The big Christmas toy from Hasbro has also been shown off for the first time publically in the US, via ABC News. It boasts app-related features, LED eyes and more.

It includes an accelerometer, sensors and can communicate with a special iPhone and iPad app, which will be available as the Furby arrives in September.

Consumers can use the app to feed Furby and talk to their furry friend.

"It was a confluence of technology that made us want to bring the Furby back," said Hasbro's marketing director in the US, Kenny Davis.

"The original Furby was more than an anamatronic toy; it was the first toy that appeared to have a brain. We have been thinking about the ways to give Furby a real personality."

Speaking about Furby's US RRP, Davis added: "We decided if we wanted to successfully make a toy where a kid wants to form a relationship with it, this is the tech we need.

"People are looking at $60 video games; we think people will play with Furby for longer than some of those video games."

The original Furby was a sell out success when it hit shelves in the late '90s.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Related

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019