Furby to be advertised during X-Factor

Full campaign details revealed in an interview with Hasbro UK chief Foye Pascoe.
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Furby is to be advertised during The X Factor and The Xtra Factor as part of a high profile girl-targeted campaign, ToyNews can reveal.

In an interview Foye Pascoe, country manager, UK and Ireland, Hasbro, said: "We are excited that we will be advertising during ITV’s flagship Saturday night show, The X Factor and The Xtra Factor."

The 360-degree digital marketing campaign will also include partnerships with the girl’s fashion website Stardoll, takeovers on Bin Weevils and advertising on Girls Go Games and YouTube.

Pascoe added: "In addition we have an emotive PR campaign with some fantastic surprises in store."

Read our interview with Foye Pascoe in full.

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