Furby boosts Hasbro's girls business by 7%

Plus, sales of games products rise two per cent year-on-year.
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Furby helped grow Hasbro's girls business by seven per cent in 2012 in terms of net revenues.

Sales in the category reached $792.3 million.

"Furby was very successful in 2012 and will launch globally in 2013," read a Hasbro statement. 

"My Little Pony posted strong growth for the year and the addition of One Direction to the Girls category was favorable."

Net revenues in the games category increased 2 per cent to $1.19 billion, thanks to Twister, Magic: The Gathering, Transformers Bot Shots, Angry Birds Star Wars and Battleship.

The boys category dipped 13 per cent to $1.58 billion. Marvel products grew year-on-year but was offset by expected declines in Transformers and Beyblade. 

Net revenues in the pre-school category declined 5 per cent to $527.6 million. The Playskool Heroes line had a strong 2012 and Play-Doh product revenues grew, but "the category faced difficult comparisons against the initial launch of Sesame Street products in 2011".

Hasbro announced profits and revenues had fallen slightly during its 2012 financial year.

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