Furby: anatomy of a blockbuster toy - ToyNews

Furby: anatomy of a blockbuster toy

Hasbro's furry friend is the first in a new series where we dissect a chart-topping toy.
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The original Furby was an instant phenomenon when it hit shelves in 1998. The furry, Furbish-speaking animatronic pet from Tiger Electronics went on to sell in excess of 40 million units around the world.

To say Hasbro had ‘a bit of a job’ in re-creating the craze would be a huge understatement.

So how did they do it?

Read our feature, where we uncover the thinking behind Furby's various features, to find out.

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