Frozen on track to beat toy sales record set by Toy Story 3

UK toy sales have already exceeded £31m as the Frozen franchise becomes the number one licence in the UK toy market.
Author:
Publish date:
Social count:
0
2 Frozen.png

Frozen is on track to beat the all time sales record set by Toy Story 3 as it becomes the number one licence in the UK toy market.

Despite the award-winning animated movie coming out almost a year ago, sales are still surging, having exceeded £31m at retail, according to The NPD Group.

The licence has had a firm grasp of the top spot since children went back to school in early September.

In 2010, the UK embraced the third installment of Disney Pixar’s Toy Story, with boys accounting for 70 per cent of toy sales, while girls made up the remaining 30 per cent.

The NPD reports that with Frozen, its performance at retail can be largely attributed to he girls’ market.

“New items have been launched, production has been increased to meet demand, and sales are getting stronger. We counted three Frozen dolls in the five best-selling toys last week alone,” said Frederique Tutt, toys global industry analyst for The NPD Group.

“When looking at weekly sales and given the most important weeks of the year are still to come, if Frozen continues at this level until Christmas, not only will the license keep top spot and get the licence of the year accolade, but it will also beat the all time record of Toy Story 3 in terms of toy sales.”

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.