Frozen dresses to light up Christmas for Rubie's

DC Comics, Marvel, How To Train Your Dragon 2 and Adventure Time lines all looking to make Q4 one to remember for the dress-up firm.
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Rubie's is predicting its new light-up Frozen dresses will be one of its biggest hits this Christmas.

The dresses, inspired by Disney’s Frozen, feature light-up Elsa and Anna costumes which also play musical sound clips from the movie.

Alongside the new Frozen lines, Rubie’s is also confident that its Halloween ranges and licensed additions to its Marvel and DC Comics line-ups will make for a great Christmas period for the dress-up firm.

“Based on the runaway success of Disney’s Frozen we see the light-up musical dresses being a big success in the run-up to Christmas, but in the shorter term, our fab new Halloween ranges like the Frankie Family we hope are going to be a popular group dress-up line for the festivities,” Struan Robertson, trade ?marketing and digital manager at Rubie’s Masquerade told ToyNews.

“New Marvel and DC licensed ranges will add to our already highly popular lines, while our brand new licensed range for Adventure Time we hope will draw on the cartoon’s cult-like following it currently enjoys and will be a bit of fun for kids of?all ages.

“The Rubie’s Frankie Family range we think will be a great line of costumes for all the family this Halloween, but of course we had to add to our ever-popular ranges of witches, zombies, vampires and ghouls with yet more generic costumes to ?cater for all spooky tastes during the most important time of the year for the dress-up market.”

Elsewhere, the firm believes some of its ?new lines will be boosted by the release of films including How To Train Your Dragon 2 and Teenage Mutant Ninja Turtles.

“Film properties are always a big draw as we’ve seen with the Marvel movies, Frozen and Transformers: Age of Extinction, but we hope that the great new How To Train Your Dragon 2 range will be a hit with a superb Toothless costume; Hiccup for boys and Astrid for girls, all coming in September which we believe will do well based on the great reception the movie is getting,” added Robertson.

“There’s also the new Teenage Mutant Ninja Turtles movie due in October so we’ve included a line of rather splendid adult Turtles Second Skins in the new catalogue.”

With a new series of Doctor Who debuting later this month, Rubie’s range of costumes based on the iconic show is welcoming a line of classic villains outfits.

“Our expectations are high for the whole new Doctor Who range with ?the new series starting ?in August.

“Not only have we got costumes for various Doctors, but we’ve now added the legendary Cybermen to the range, and yes, some brilliant new Dalek costumes for both adults and kids which have got to be a must for any Doctor Who fan.”

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