John Crane's former marketing and PR boss Helen Davis has launched her own PR company - Rainbow 360 Media Ltd.
The firm will operate predominantly within the toy industry, working in public relations, marketing, event management and social media.
Davis, managing director of Rainbow 360 Media Ltd, said: "Due to many industry sectors starting to see the light at the end of the tunnel with regard to the current economic turmoil, the opportunity for growth now exists.
"The best way to put established and new companies in front of the end user is employing the correct mix of marketing strategies and Rainbow 360 Media Ltd offers wealth of experience."
Davis will be amalgamating the Rainbow Toy Awards into the portfolio of Rainbow 360 Media Ltd this year.
Peter Dawson, who runs the Rainbow Toy Awards, added: "I am looking forward to working with Helen directly on the awards - my team and I are keen to see an injection of fresh ideas to make the 2013 Awards even more successful than previous years."
A Rainbow 360 Media statement read: "We plan to take the hard work of breaking into new markets or reaffirming specific brands within established sectors by using over 35 years worth of sales, marketing and PR expertise.
"We are using a tailor made approach and bespoke methodology, and most importantly attention to detail, to put any company or brand where it wants to be."
For further details on Rainbow 360 Media, contact Helen Davis on 07799 627789 or email firstname.lastname@example.org.
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