Flair's Ninja Turtles claim top spot in action figures

NPD data for January shows range soaring 56 per cent above next best selling line.
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GP Flair's Teenage Mutant Ninja Turtles action figures are now the number one selling item in the super category, according to new data from NPD.

The range was 56 per cent above the next best selling line, according to January figures. Overall, the range was fourth in the action category for the month, and third new property in the total toy markey YTD.

The Power FX figures and Ninja Combat gear also appear in the overall top 20 for the super category at number 12 and 19 respectively.

The GP Flair Turtles line-up also performed well in the sub categroies, with all three figure ranges - Action Figures, Power FX and Classic - making the top 20 of the action figure category.

In Action Figure Play-sets and Accessories, the Turtles toys claim three of the top five spots, with the Shell Raiser at number one.

In addition, the Ninja Combat Gear made number two in the action role-play and dress up category.

"These latest results are outstanding and just go to show that the Turtles toys really are starting to be the top choice for kids across the UK," said Nic Aldridge, marketing director at Flair Leisure Products. "The action figures being the number one line in the Action Figure Super Category and so far above the next line shows the immense popularity of the range, which continues to gather pace at an amazing speed in its second full month from launch.

"We are going to be extending the range even further with a number of new waves of product launches throughout the year, and are confident that the phenomenon will continue as the Turtles continue their UK takeover."

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