Flair's I-DO-3D and Pet Parade line joins ToyTesters.tv tour

Children on the tour will be the first consumers in an experimental environment to put the products to the test.
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Flair's new I-DO-3D and Pet Parade range will feature on the ToyTesters.tv Summer Tour with Hamleys.

Children on the tour will be the first consumers in an experimental environment to put the products to the test.

The I-DO-3D pen will allow children on the tour to transform 2D templates into 3D multi-colour masterpieces and the testers will also be able to experiment, role play in groups and train their puppies with the newly developed Pet Parade.

Using a special ‘joystick’ button in the puppy’s back, children can make their new friend walk and move their eyes, head and tail.

"The ToyTesters.tv tour, is an ideal platform for us to create even more awareness for I-DO-3D and Pet Parade," said Holly Lackey, marketing manager at Flair.

"Both brands have unique play patterns and to get them into the hands of kids in a way that can be seen by so many, is perfect for us.”

Gemma Gallagher, founder of ToyTesters.tv, added: “I’m delighted Flair has chosen the ToyTesters.tv Tour to showcase some of their brand new product ranges this year.

"Creativity is being taken to a completely new level with the development of products such as I-DO-3D. Personalisation is really important to children and I’m excited to see what they create.

"Pet Parade offers children a new way to role-play with their friends by training their pets. I think this one could prove popular with so many trained dogs profiling in the media recently. Flair has timed this launch perfectly but we’ll wait to see what the audience think; our Toy Testers.”


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