Support begins ahead of the release of the new Disney Fairies film, Tinker Bell and the Great Fairy Rescue on August 13th; beginning this weekend with sponsorship of the film’s premiere party at the Mayfair Hotel, London.
Backing the brand from now until Christmas will be a heavyweight TV campaign across all networks with emphasis on girls aged 4-9. A three-month campaign in Tinker Bell and Sparkle World magazines has just begun with all areas of the brand featured in special advertorials that are designed to immerse girls into the world of Tinker Bell.
Claire Powley, brand manager for Disney Fairies, commented: "We are delighted to be sponsoring the premier party for Tinker Bell and the Great Fairy Rescue. Our new collection centres on the film and has been really well received so it is fitting that we can support the film’s opening celebrations. The awareness created by the theatrical release of the film combined with the marketing support Flair is putting behind the brand, will cement the brand’s success for retailers this autumn."