Flair unveils The Trash Pack

New boys' collectable brand is hitting shelves, supported by multi-platform marketing.
Author:
Publish date:
Social count:
0
3496_mypictr_300x300.jpg

The Trash Pack has already launched in the US and the UK introduction has been bought forward to meet retailer demand.

The marketing campaign begins with a heavyweight TV package across satellite and terrestrial channels in both the UK and ROI which will then tie in with coverage on kids' website Swapits.

For four weeks from December 17th, users will be able to search for the many collectable Trashie characters throughout the site, take part in Design a Trashie competition and bid in a Swapits auction.

The campaign will continue in the New Year with print media exposure and a targeted sampling programme, with the children’s newspaper First News, will deliver 100,000 Trashies directly into the hands of the target market.

Speaking of the strategy, Anne-Marie Noon, The Trash Pack brand manager, commented: "In launching this product we have ensured that the core market is reached across all levels. We will be delivering an extensive amount of TVRS, millions of online page impressions and reaching the million+ readers that First News delivers on each issue."

Nic Aldridge, senior marketing manager, Flair, added: "The moment we saw The Trash Pack, we knew that this was a brand that would really connect with the end consumer.

"This was further confirmed by the strength of the UK previews and the phenomenal success that the range launched with in the US. This marks another big step forward in our boys’ portfolio with many more exciting releases coming up in the year ahead."

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.