The firm was also deemed to offer the best customer service and had the top girls toy with Sylvanian Families. Character Options Doctor Who range was considered to be the best boys range.
Asked about their prospects for Christmas the majority of retailers expect it to be either down or the same as the year before. Conversely the majority are confident of having a good 2008.
The UK Toy Retail Survey has been split into four parts online.
To see Part 1, which includes feedback on suppliers and important products and sectors, click here.
To see Part 2, which covers margins, customer service and marketing, click here.
To see Part 3, which rates the best selling toys in each of the main sectors, click here.
To see Part 4, which talks about business trends in the sector, click here.