Flair teams up with The Mirror

Plasticine is set to become part of major national newspaper campaign in the deal with Mirror Group Newspapers.
Author:
Publish date:
Social count:
0
1790_mypictr_300x300(2).jpg

Over 1.7 million specially commissioned Plasticine packs will be given away during Flair's nine-day promotion, commencing this Saturday, March 5th.

Tokens will feature in the Daily Mirror and Sunday Mirror, which can be redeemed at WH Smith and Toys R Us stores in England and Wales and Tesco in Ireland. In Scotland tokens from the Daily Record and Sunday Mail can be taken to McColls and RS McColl.

Each day will deliver a different themed pack of the modelling compound, including a mini make-your-own Morph set and a Thomas the Tank Engine Picture Maker. As part of the promotion, a TV campaign organised by Mirror Group Newspapers MGN, will take place starting on Friday March 4th.

The activity will also be run in all MGN publications including the Daily and Sunday Mirror, the Daily Record and around 100 regional titles.

As part of the campaign, MGN is also running the Plasticine World Championships through its website and Facebook page. www.mirror.co.uk/plasticine will go live later this week.

Simon Hedge, Flair’s commercial director, commented: "This is a major part of the marketing drive to bring Plasticine into the hands and hearts of children across the country.

"We know from our own research that kids big and small just love modelling with Plasticine and we aim to reawaken the nation’s creativity by providing small kits in many different themes.

"This promotion is just part of extensive plans we have with MGN to champion the Plasticine brand and promote creativity amongst children and their parents in its purest form; other plans afoot include the national competition and much more."

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.