Flair has revealed marketing campaign details for its new car brand Micro Chargers, which kicks off with a branded microsite and game on the kids virtual world Bin Weevils.com.
The four-week campaign kicks off today and targets the website’s 2.2 million users. Flair estimates the campaign will generate more than four million page impressions.
At the microsite kids will be able to “experience the thrill of the Micro Chargers brand” as they build a track and race virtual Micro Chargers.
Speaking of the campaign Catherine Scott, product manager for the brand at Flair, said: “We know from our own research that kids big and small just love interactive campaigns and we expect this to work really well with our other activity and give Micro Chargers a good chance of being in pole position in during the run up to Christmas.”
Other marketing activity for Micro Chargers includes a TV campaign targeting boys aged four to nine with 500 TVRs in the coming months, plus activity on boys websites like Nickelodeon and Cartoon Network.
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