Flair is in the throes of creating a roster of retailer support for its key boys brand The Trash Pack with character costume hire and promotional and competition materials.
From mid-December, retailers will have the chance to book costumes to wear in store to help promote the brand.
The costumes will be supplied with with competition and prize packs.
Furthermore, new larger than life toilet FSDUs carrying the new series 5 Trash Pack products will be offered to retailers across the UK.
Mayur Pattni, product manager, GP Flair, said: "The Trash Pack and its characters have become firm favourites with boys age five and upwards ever since their launch at the beginning of 2012.
"Our new retailer opportunities will give these fans a chance to be pictured with their favourite Trash Pack characters, plus take part in many in store competitions.
"This together with the unique toilet display units is just a small part of the marketing strategy which also includes TV advertising, boys press and other innovative PR campaigns."