Flair signs In My Pocket

Following Corinthian's demise last week, Flair takes over popular property.
Publish date:
Social count:
5_Screen shot 2011-04-12 at 10.52.11.jpg

Brand owner, MEG, has confirmed that GP Flair will be the new UK and Ireland distributor of the In My Pocket brand.

The detailed handover and agreement will take place as soon as possible.

The news comes after the previous distributor, Corinthian Marketing, went into administration last week.

Joe Morrison, CEO of MEG commented: “We are delighted to be working with Flair, a company with a proven track record in this sector.

“Corinthian Marketing did a great job for us and put the brand on the map in the region and we feel that Flair is now the right partner to help us to build on that success.”

Peter Brown, CEO of GP Flair, added: “The In My Pocket brand is perfect for the Flair portfolio and will complement well our other brands.

“We are excited about the prospect of working with this incredibly popular property especially with the July 2011 launch of the new TV series, Adventures in Pocketville and all the new product innovation that is in the pipeline.”

Further details of the handover will be available in due course.

Corinthian's remaining brands and product lines principally consisting of MicroStars, ProStars, Snuggle Pets, Slingers and Color Me Mine are available for sale.

For further information on the Corinthian sale, please contact administrators Gareth Roberts (gareth.roberts@rsmtenon.com) or David Taylor (david.r.taylor@rsmtenon.com) of RSM Tenon Recovery on 0118 953 0374.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.