Flair is launching the Kixi Scoot Safe Campaign this summer - complementing a TV strategy in promoting safety during the school holidays for youngesters.
The drive is aimed at parents and children aged three to five who will be using scooters and balance bikes for the first time this summer. It aimes to reinforce important principles to make scooting a safer and more enjoyable activity.
The Kixi line of scooters - made by Razor - are aimed at children as young as three.
As part of the campaign, a Kixi Scoot Safe this Summer leaflet will be an advice guide for parents who want to introduce their children to scooters. It will educate on the correct way to use them and the safety equipment needed.
The activity kicked off at Mums Show Live last week, where it was being championed on the UKMums.tv stand. Throughout the summer and early autumn, there will be further activity online, in print and through schools and playgroups with children's events, advice guides and posters.
"Kixi is a quality product that parents can trust to be the best for their children," said Andrew Brown, brand manager at Flair. "The safety leaflet contains simple steps that will help children enjoy scooting safely, plus provide information that will educate them about where they should and should not scoot.
"We hope the campaign will reach hundreds of thousands of families this summer and in so doing reduce the many bumps, bruises and scraped knees that can so easily be avoided by taking a few simple steps."
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