Flair has revealed the latest product in the GP Tech range is Cupets.
Cupets is a 'cube shaped menagerie of electronic pets' that each comes with a free Cupets app.
Each Cupet comes to life on a smart device when used alongside the app, and there are 12 characters, each with different personalities and abilities, to collect.
As part of the launch, Flair has created a fully integrated campaign featuring prelaunch viral teasers, ‘find the Cupets’ and other online activity. This will be backed by a heavy weight TV campaign.
Cupets will also appear at the Gadget Show Live, alongside Flair's APPen and several other tech toys displayed and demonstrated in the Toyzone.
Cupets will be available in early December and will appear at the GP stand at BLE next week, where they will be made available for licensing deals both as licensed characters and as a part of a merchandising programme.
“Cupets have already launched in Italy with great success, and have amassed a huge social media following," said Holly Lackey, marketing manager, GP Flair.
"They’re fun and funky, but are also a technically excellent affordable, electronic toy.
"At £6.99 (RRP) they will make the perfect stocking filler and from there the Cupets collections will grow.
"We are therefore delighted to be able to show both the trade and consumers what Cupets are all about at the Gadget Show Live and BLE.”