Flair puts weight behind Zibits

Firm launches print and online campaign incorporating boys? magazine, Nitro, and online auction site, Swapit.
Author:
Publish date:
1867_mypictr_300x300(2).jpg

The campaign runs throughout September, October and November and kicks off with a full Zibits special pull-out in Nitro, designed to immerse readers into life on the planet Z-7 and the entire Zibits World.

October will see online activities begin with a competition in Nitro, which will drive readers onto a new Zibits website. There will also be a double page invitation to join the Zibits Auction, which is to be hosted by Swapits over half term.

November will culminate with further coverage in Nitro, concentrating on the play-sets that come together to form Zibits World.

Anne Marie Noon, Flair boys’ brand manager, commented: “The campaign is designed to enhance the already successful marketing strategy we have in place for Zibits that includes heavyweight TV.

"By utilising Swapits and Nitro we can truly say that every aspect of the media is being incorporated into the overall plan to create massive consumer awareness for the brand.

"We are all really excited about the Swapits Auction as early indications are that it will be incredibly popular with the target audience.”

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.