The campaign runs throughout September, October and November and kicks off with a full Zibits special pull-out in Nitro, designed to immerse readers into life on the planet Z-7 and the entire Zibits World.
October will see online activities begin with a competition in Nitro, which will drive readers onto a new Zibits website. There will also be a double page invitation to join the Zibits Auction, which is to be hosted by Swapits over half term.
November will culminate with further coverage in Nitro, concentrating on the play-sets that come together to form Zibits World.
Anne Marie Noon, Flair boys’ brand manager, commented: “The campaign is designed to enhance the already successful marketing strategy we have in place for Zibits that includes heavyweight TV.
"By utilising Swapits and Nitro we can truly say that every aspect of the media is being incorporated into the overall plan to create massive consumer awareness for the brand.
"We are all really excited about the Swapits Auction as early indications are that it will be incredibly popular with the target audience.”