Flair promotes Nic Aldridge to Marketing Director

Andrew Brown becomes Product Manager; Anne-Marie Noon steps up to Marketing Manager for boys brands.
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GP Flair has named Nic Aldridge as its new marketing director. He will be responsible for marketing across all divisions of the company and will work closely with each team’s marketing manager.

Aldridge arrived at Flair 12 months ago as senior marketing manager, bringing with him over ten years of industry experience. He has overseen the launch of Monsuno, Trash Pack and has put together a campaign for the forthcoming Teenage Mutant Ninja Turtles refresh due in spring 2013.

Aldridge said: “It’s an exciting time to be at GP Flair with so much potential in the very near future and also in the years ahead with many high profile launches in the pipeline. GP Flair is a forward thinking company with a refreshingly contemporary approach to marketing its brands and with the rest of the marketing team I look forward to moving the business forward.”

Anne-Marie Noon becomes boys’ marketing manager having joined the company in 2007 as product manager. Her team will include newly promoted product manager Andrew Brown and Catherine Scott, who moves from Flair’s marketing services team on July 1st to strengthen the boys division.


Stepping up: Anne-Marie Noon, Andrew Brown and Catherine Scott.

Speaking about the promotions Simon Hedge, SVP at GP Flair, said: “We are delighted to name Nic Aldridge as our new Marketing Director. Over the past 12 months he has made an invaluable contribution to the growth of our Boys’ division and we believe that this contribution will now be echoed across all other brands. The coming months are some of the most exciting in Flair’s history with Nic and our newly structured boys’ marketing team are well prepared to ensure it’s both successful and lucrative for all our partners.

“Anne-Marie’s and Andrew’s contributions to the growth of our marketing division have also been instrumental and they well deserve their new positions. These changes further strengthen our commitment to marketing and are in addition to Lindsay Hardy our Marketing Services Director and her team. I would like to thank all the marketing team for their continued dedication in making GP Flair the success that it is.”

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