The marketing deal will see a percentage of each sale donated to the UK charity.
Packaging and point of sale material will advertise the link between Flair and Dogs Trust and support the PR and advertising campaigns.
Lindsay Hardy, marketing director of Flair, said: “Working in partnership with Dogs Trust is a perfect relationship for us. Their obvious love for our four legged friends is exactly the ethos behind Pound Puppies. We hope that this link will not only benefit the charity financially, but will help increase the number of supporters by raising awareness of their fabulous work”.
Dogs Trust has more than 600,000 supporters. Each year the funds raised go towards caring for over 15,000 stray and abandoned dogs and the upkeep of its 17 re-homing Centres through out the UK.