The Toy Trust Media Auction opened last week, and Flair has kicked off the bidding.
The Media Auction allows the industry to bid on airtime, catalogue and online slots donated by the initiative's media sponsors, and Flair has placed the first bids.
The company has bid £3,000 for £15,000 of airtime to be taken on Disney Channel/Disney XD between January to August 2014 (excluding school holidays) and £5,000 for the same amount of airtime on Sky/Nickelodeon channels.
Flair has also bid £1,000 for a front page in The Entertainer Christmas catalogue product or logo slot.
The auction is raising money for Disability Africa, a charity organisation that is fighting against the non-acceptance of disabled children in some African communities.
The auction will remain open from now until Tuesday, January 21st 2014.