Dinofroz features 24 miniature dinosaurs in two different colourways all concealed within their own 'frozen' egg. The inclusion of a collector’s leaflet will encourage collectability whilst a printed spinning top gives scientific details, characteristics and trading value of the creature. The spinning top can be used in gameplay; - pitching one dinosaur against another with friends in a trading game from the ice age.
The eggs of Dinofroz hide a unique extra element- the addition of magic snow dust - from which the dinosaur has to be retrieved.
The launch will be backed by a huge marketing and advertising campaign ensuring massive consumer awareness with the target audience of boys aged 5-9 years.
The figures of Dinofroz will be the driving force behind a much larger range of toys and play sets all of which will soon be available.
Product manager, Anne-Marie Noon commented: "Our experience with Gormiti has opened up great marketing channels for this new property which has already been hugely successful in Europe. The collectable figures will be available at many different types of outlet including toyshops, supermarkets and newsagents and will drive the sales of the larger play sets designed specifically for toy retailers."