Flair has partnered with Signature Publishing to launch three months of marketing activities for its popular craft brand, Plasticine.
The firm will run an exclusive sampling campaign with popular kids’ magazines, Dinosaur Action and Fantastic Funworld, giving away 150,000 mini Dinosaur Squidgems.
The mini Squidgems sample packs will be available with the next three issues of Dinosaur Action, starting from April 11th.
The activity will be supported with ten pages of Plasticine activities across Signature Publishing’s portfolio, including its girls’ title, Rainbow Fun.
Kirsty MacKenzie, Flair’s creative play marketing manager, said: “The Signature Publishing activity has taken many months o organize and we are therefore delighted to see the campaign finally come to fruition.
“We believe that making so many samples available to the audience of boys and girls aged four to nine, will be the perfect way to raise awareness of the fun that can be had with Plasticine at such a minimal cost.”
Amanda Clifford, Signature Publishing’s editor in chief, added: “Flair has done a brilliant job in creating a unique quality covermount for Dinosaur Actin and Fantastic Funworld.
“With such an iconic brand and the mini Squidgems having great play value, these are a perfect match for our magazines.
“We are really looking forward to the first issue going on sale.”