Geomag is to transfer its UK distribution to Flair with immediate effect. The move coincides with significant new development for Geomag, which will allow for more creative construction possibilities for children.
Filippo Borea from Geomag commented: “2011 will signal a landmark year in product development for Geomag and so it was important to choose a distribution partner that can take the brand to the next level in the kids market.
"Flair is renowned for building brands, through effective TV advertising, point of sale and innovative PR campaigns. This makes the Flair team the ideal choice for Geomag and we look forward to a long and rewarding partnership with them.”
Simon Hedge, Flair’s commercial director added: “Geomag is the perfect addition to our growing list of quality brands and we are delighted to be involved in the next stages of its development.
"Our first move will be to produce a focused line up of products that will build on the success of previous years.”