FC Barcelona’s Lionel Messi has teamed with Flair for a new TV advertising campaign for the toy firm’s new Messi Footbubbles brand.
The TV spot will be part of a wider marketing campaign for the new line that will also cover print with a full Kids’ Football Magazine drive and social media promotions.
The Messi Footbubbles collection was launched in autumn last year, delivering kids a new way to play keepie-uppies and combining a unique pair of Messi Trainer Socks with a specially formulated bubble solution.
In an exclusive Meet Messi initiative, kids around the world will be encouraged to share their Footbubbles skills via social media in the quest to meet the European football star.
Lucky winners of the campaign will get to watch FC Barcelona play at the Camp Nou Stadium before meeting Messi in a special meet and greet.
“This is the perfect time to really push this footballing brand,” said Mayur Pattni, brand manager of GP Flair.
“With so many footballing heroes on our screens what better way than a quick game of keepie-uppie.
“We are also delighted to see our retail partners getting in the spirit as many saw at Toy Fair that we have some great extensions to this brand for autumn/winter and it all bodes well for a really successful long-term brand.”