GP Flair is celebrating the launch of its new collectables, Shopkins with an exclusive, televised Trolley Dash.
In partnership with Smyths Toy Superstore, the toy firm is offering kids the chance to compete for place in a race around Smyths store in order to collect a raft of prizes.
Publicised in various girl’s publications and through the SuperAwesome sites and Swapit, the dash will be filmed in-front of a live audience and shown on the Pop Girl and Swapit websites in early November.
Youngsters will be able to enter the competition through advertorials in girls’ press such as Girl Talk, Sparkle World, Animals and You and the student newspaper, First News.
Alternatively, they will be able to apply via SuperAwesome’s Swapit and Pop Girl website, where they will be able to play shopping themed games.
“This fantastic event perfectly captures he shopping theme of Shopkins while highlighting the collectability of the brand,” said Holly Lackey, marketing manager at Flair.
“It will further add to the high impact awareness that will be created through our traditional TV advertising and digital campaigns.
“Our winners will have the cance to shop til’ they drop just as the Shopkins characters do and will have the opportunity to win lots of fab Shopkin prizes.”