Flair celebrates Gormiti style

Flair immersed more than 100 industry members in the world of Gormiti last night, as part of its launch party.
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Held at La Cantina del Ponte on Butler’s Wharf, representatives from Italian toy company Giochi Preziozi, perspective buyers and media representatives were wined, dined and treated to entertainment including flame-throwers, a snake charmer and the sneaky Creatures of the Forest.

Giochi Preziozi awarded Flair exclusive UK and Eire distribution rights to the brand of highly detailed collectable figures and cards, back in August.

A collection of product displays showcased the various products, ranging from pocket money blind bags to large scale playsets, to promote the concept which has been successful in Italy, Spain and Scandinavia.

In Italy, the brand has outsold all other boys' collectables in the market, including all licensed properties. Italian NPD data figures show the Gormiti concept to have sold over ten million pieces in the first quarter of this year.



Gormiti: Flair

Flair's burgeoning boys' collectable is gathering pace with a mixture of TV, PR and promotions, with much still to come...

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