Flair has kicked off a national search for the UK's official Team Geomag.
Throughout October and November, schools across the UK will be taking part in building tasks. These will get the shortlist down to five schools for a live online interactive challenge.
100 schools have been chosen to take part in the first stage of the challenge.
Selected pupils at each school will have to complete tasks using their favourite Geomag sets in the collection and send in photographs of the best efforts. Their classmates can also take part in their own challenge with the teachers' resource pack that accompanies each entry kit.
Stage one will be complete after October half-term, with the five finalists then taking part in the live speed challenge. A team will eventually be judged as the ultimate Geomag Constructors of the Year, winning gifts for themselves and resources for their school.
"The Key Stage 2 audience that the Team Geomag Challenge is aimed at is perfect for the brand, and our campaign has been designed to create a completely hands on experience, not only for teams but their fellow pupils too," said Andrew Brown, product manager at Flair. "Overall the campaign will involve in the region of 20,000 pupils as they learn about the brand and support their school."
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