Flair backs Puppy in my Pocket

Sponsorship campaign with Turner CN Enterprises will see bumpers around the series on Boomerang.
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The TV bumpers show German Shepherd and Dalmatian puppies playing in a bid to attract young girls to the toy line.

All four versions of the bumper feature Toys R Us as the destination store, the first are showing now and will continue throughout October.

SClaire Powley, Flair brand manager, commented: "This campaign has created an ideal opportunity for us to enhance our Puppy in My Pocket: Adventures in Pocketville marketing strategy.

"We are always looking for new ways to reach and inspire our core market and by working with Turner we will more than achieve this aim."

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