Plasticine is challenging schools to make the longest snake, only using the contents of one 8 pack of plasticiine.
Kits are available free of charge to participating schools. The longest snakes recorded will be officially weighed and measured. Prizes will be awarded as well.
PR firm, Evolution, is inviting toy trade members to participate too. Participants can send in details of their plasticine snake to Plasticine@evolution-pr.co.uk