Flair and Bulldog Licensing partner to expand Shopkins toy line

A new range of products will launch in spring 2016, including plush toys and Cool Cardz.

Author:: Jade Burke
Publish date:: Dec 2, 2015

Shopkins’ UK distributor Flair, has teamed up with Bulldog Licensing to expand the current toy range.

The new deal will see Flair develop a new range of items, including Cool Cardz, Shaker Maker products, and a new line of plush toys.

The new range will reach retail stores across the UK and Ireland in spring 2016, with a further roll out across Europe to follow.

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‘We are delighted to be bringing a whole new world of collectability in the dolls house play pattern to the market,’ says GP Flair’s Nic Aldridge.

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The toy firm has partnered with Smyths Toy Superstore for an exclusive Trolley Dash in celebration of its new range of collectables.

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The fully branded Shopkins Mobile Treat Truck will be available to visit retailers and children’s events from this August, handing our Shopkins samples and offering special meet the characters activities.

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‘The figures surrounding Shopkins are just incredible,’ says Bulldog’s Vicky Hills.

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“Shopkins is an incredibly important brand to us at Flair, which is why we are really ramping up the support this autumn."

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New showroom opened; The toy maker looks forward to future growth with Giochi Preziosi.

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The collectable toy brand Shopkins is expanding into new categories with deals with Pez, Build-a-Bear Workshop, Skechers and the launch of the Shopkins Live.