‘We are delighted to be bringing a whole new world of collectability in the dolls house play pattern to the market,’ says GP Flair’s Nic Aldridge.

The toy firm has partnered with Smyths Toy Superstore for an exclusive Trolley Dash in celebration of its new range of collectables.

The fully branded Shopkins Mobile Treat Truck will be available to visit retailers and children’s events from this August, handing our Shopkins samples and offering special meet the characters activities.

‘The figures surrounding Shopkins are just incredible,’ says Bulldog’s Vicky Hills.

The collectable toy brand Shopkins is expanding into new categories with deals with Pez, Build-a-Bear Workshop, Skechers and the launch of the Shopkins Live.

“Shopkins is an incredibly important brand to us at Flair, which is why we are really ramping up the support this autumn."

The company’s new line of products spans role-play items, beauty lines, make-up sets and a raft of accessories.

‘These partnerships enable us to take the brand to the next level and provide our fans with what they want; their favourite brand combined with their favourite products,’ says Moose Toys’ Paul Solomon.