Flair adds more Corinthian brands

Firm takes over UK and Ireland distribution rights for Snuggle Pets and Color Me Mine.
Author:
Publish date:
Social count:
0
3655_mypictr_300x300.jpg

The brands have been taken on following the administration of Corinthian ilast month. Both deals will take effect immediately.

Snuggle Pets launched in 2009 and will bring new brand extensions in autumn, including Pillow Chums, Friendly Puppy and the Storytime Bear.

Color Me Mine is a new brand that Corinthian was planning to launch in autumn. The brand will now join Flair’s creative division.

Simon Hedge, Flair’s commercial director, commented: “We are delighted to add these brands to the Flair portfolio. Snuggle Pets will take us even more firmly into the plush sector with a property that already has a recognised fan base.

"Corinthian did a great job at launching this rapidly developing brand and we aim to continue their good work, so ensuring Snuggle Pets takes up position as one of the market leading brands.

“The Color Me Mine brand is another inspirational brand. This new range of girls’ accessories can be coloured and decorated to make them truly unique to the user, and will sit well with our existing properties. We believe that Color Me Mine has a great future as part of our creative play division.”

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.