Mattel and Fisher-Price are tapping into today's Talk Like a Pirate Day to help push its recently launched Jake and the Never Land Pirates range even further.
Today - September 19th - is the tenth anniversary of Talk Like a Pirate Day.
Mattel is getting into the swing of things and is encouraging Jake fans to learn the pirate lingo and get involved too.
The firm is asking consumers - or the wider industry - to share any funny pirate-themed stories from the day, and they could be in with a chance of winning Jake's Musical Pirate Ship Bucky.
Here are a few phrases to get you started:
Ahoy! - Hello
Avast! - Stop and give attention. It can be used in a sense of surprise
Aye! - "Why yes, I agree most heartily with everything you just said or did"
Aye Aye! - "I'll get right on that, as soon as my break is over"
Arrr! - This one is often confused with 'arrgh', which is, of course, the sound you make when in distress, but Arrr! can mean various things: "yes, I agree", "I'm happy" or "I'm enjoying this".
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