Fisher-Price is gearing up for another strong year with the Thomas & Friends brand, building on the double digit growth it achieved in 2011.
The firm has ambitious plans to take the number one pre-school licence to new heights with extensions not only in the pre-school, Take-n-Play and Trackmaster ranges, but also with the introduction of new engines and play sets tying into the direct to DVD movie tent pole Blue Mountain Mystery.
With an extensive marketing campaign including four new TV commercials, media partnerships and PR support throughout, new introductions include: Thomas Busy Conductor and Steam n’ Speed R/C Thomas - both from the pre-school range. Kids control all the action with the Conductor’s five role-play features and the remote control Steam n’ Speed with real steam.
Also planned are the Great Quarry Climb from Take-n-Play with Thomas and Bud the Crane; plus the Blue Mountain Quarry from Trackmaster, which bring Thomas’ rocky adventures to life, complete with motorised Thomas engine, crane, cargo car and a mountainous loop of track.
Senior marketing manager, Wendy Hill, commented: "These fantastic new products clearly demonstrate the knowledge and wealth of expertise in play that Fisher-Price brings to the brand.
"In 2012, we are not just looking to maintain Thomas' position as the number one pre-school licence, but to grow Fisher-Price Thomas & Friends, supporting the brand with a high-impact marketing campaign with particular focus on retail execution."