Fisher-Price signs Thomas - ToyNews

Fisher-Price signs Thomas

Fisher-Price is to become the worldwide master toy licensee for Hit Entertainment's Thomas & Friends.
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Under the terms of the new agreement, Fisher-Price - which is a division of Mattel - will be bringing together some of Thomas & Friends' core category rights and will begin using its worldwide distribution capability to enhance and grow the long-term business for the brand.

The first line of products will be available in 2010 and will expand as existing licensees' rights expire across key toy categories.

To read the full story on our sister site, licensing.biz, click here.

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