Fisher-Price signs Thomas

Fisher-Price is to become the worldwide master toy licensee for Hit Entertainment's Thomas & Friends.
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Under the terms of the new agreement, Fisher-Price - which is a division of Mattel - will be bringing together some of Thomas & Friends' core category rights and will begin using its worldwide distribution capability to enhance and grow the long-term business for the brand.

The first line of products will be available in 2010 and will expand as existing licensees' rights expire across key toy categories.

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