Fisher-Price signs Thomas

Fisher-Price is to become the worldwide master toy licensee for Hit Entertainment's Thomas & Friends.
Author:
Publish date:
5_Pocoyo.jpg

Under the terms of the new agreement, Fisher-Price - which is a division of Mattel - will be bringing together some of Thomas & Friends' core category rights and will begin using its worldwide distribution capability to enhance and grow the long-term business for the brand.

The first line of products will be available in 2010 and will expand as existing licensees' rights expire across key toy categories.

To read the full story on our sister site, licensing.biz, click here.

Related

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019