Fisher-Price signs Thomas - ToyNews

Fisher-Price signs Thomas

Fisher-Price is to become the worldwide master toy licensee for Hit Entertainment's Thomas & Friends.
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

Under the terms of the new agreement, Fisher-Price - which is a division of Mattel - will be bringing together some of Thomas & Friends' core category rights and will begin using its worldwide distribution capability to enhance and grow the long-term business for the brand.

The first line of products will be available in 2010 and will expand as existing licensees' rights expire across key toy categories.

To read the full story on our sister site, licensing.biz, click here.

Related

Featured Jobs

Gameplan Job Logo 620 x 349

Sales Director UK

Our client is a well established privately owned UK toy manufacturer which has won numerous awards for outstandingly innovative toys, gifts and gadgets. A correspondingly outstanding and talented UK Sales Director is to be recruited who has the potential, the will, the drive and the ambition to advance to a higher position within a few years.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.