Fisher-Price sees demand for Go Jetters toy line soar - ToyNews

Fisher-Price sees demand for Go Jetters toy line soar

The animated series launched on CBeebies last year to a ‘phenomenal reception’.
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Go Jetters will be a big player for Mattel’s Fisher-Price brand for 2016/17, as consumer demand delights the firm ahead of the toy line’s launch this year.

Mattel UK is now confident in the continued success of the property as it readies to launch the first wave of Go Jetters toys, spanning figures, vehicles, plush, play-sets and role-play lines.

“The Go Jetters toy range will be an exciting new introduction to the Fisher-Price portfolio,” Wendy Hill, brand activation director at Mattel UK, told ToyNews.

“We are thrilled with the strong iPlayer stats and TV ratings and we have seen a significant engagement with the brand through social media.

“In fact, early reception to the show has been phenomenal and with new Go Jetters content transmitting throughout 2016, complemented by extensive campaigns, we are really looking forward to the new toy range launch.

“We have already seen significant consumer demand for the toys, adding to the excitement ahead of the summer.”

Through its toy range hitting shelves this July, Mattel promises that pre-schoolers will be able to immerse themselves within the world of geographical action and adventure that Go Jetters celebrates through its animated TV content.

The collection kicks off with a line of character action figures featuring Lars, Kyan, Xuli and Foz, each with a collectable play-piece called Click-Ons, as well as an iconic landmark related to their own adventures.

The property will leap into vehicle play with Grandmaster Glitch and his Grimbler, as well as the Go Jetters Vroomster featuring Xuli.

Meanwhile, the Jet Pad Headquarters aims to tick all the boxes for the play-sets category, while the Go Force Weather Launcher comes with five weather discs to get little Go Jetters engaged in role-play. A Talking Ubercorn Plush will join the range later in the summer.

“Pre-school geography concepts drive and inspire the Go Jetters plot, humour, dialogue and scenes throughout, and the series is packed with discovery, teamwork, action, fantastic sights and facts about new places,” continued Hill.

“It’s a great combination for the pre-school audience and the new toy line will bring these themes to life beyond the screen and we are already seeing strong demand for the range.”

As the company readies to launch the line this summer, Mattel has detailed its plans to support the line through extensive marketing covering TV, online content, character visits to stores and print advertising.

The firm has also revealed it will be putting plans in place for a continued partnership with BBC Worldwide for the year ahead.

“We are very excited to build on our partnership with BBC Worldwide and have exciting plans for the development of the toy range to support the programming into 2017,” said Hill.

“Go Jetters will definitely continue to be part of our Fisher-Price portfolio into 2017 as we build on this strong partnership.”

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