Fisher-Price has been awarded the Best Baby Toy Brand at this year’s Tommy’s Awards ceremony.
The firm has scooped the award for the third year running, which was announced at the Landmark Hotel, London presented by celebrity mum blogger and Mother of the Year winner, Giovanna Fletcher.
Over 36,000 parents voted for the brands that they believe have gone above and beyond to be baby and parent friendly.
“This is a wonderful accolade for us to receive for the third year running and we are very proud to be acknowledged for making parents' lives easier, it’s certainly something that we strive for in our products,” said Wendy Hill, director of brand activation at Mattel UK.
“We would like to thank everyone that voted for us and we will continue to strive to help make a difference to parents.”
Now in its 22nd year, the awards aim to recognise heroes of families who have been touched by pregnancy complications, or the loss of a baby.