Fisher-Price has taken the wraps off its new Bubble Guppies toy line including characters, vehicles and play-sets, role play toys and plush.
The firm says that the collection offers endless imaginative play opportunities for pre-schoolers aged from 18 months. The range features a 'rock n roll' musical theme, and includes the Bubble Guppies Rock n Roll Stage play-set and Rocker figures, plus a Fin-tastic Guitar and Rockin' Microfin for role play.
In addition, there are three plush bathtime toy characters to collect - Molly, Gil and Bubble Puppy.
"We are very excited about the launch of the new toys, as Bubble Guppies continues to prove popular with pre-schoolers," said Wendy Hill, UK director of customer marketing and brand communications. "The range really captures the musical element of the show, which we know Bubble Guppies fans love, and lets children create a whole world of bubbly fun and adventure."
Mark Kingston, GM and SVP, Nickelodeon & Viacom Consumer Products, EMEA & Australia, added: "Bubble Guppies' distinctive mix of comedy and music to deliver pre-school learning, makes it a perfect property for Fisher-Price. Kids will love singing, dancing, playing and interacting with these adorable characters as they go on exciting musical and underwater adventures."