Fisher-Price renews master toy deal for Octonauts

Mattel subsidiary will continue to roll out pre-school and infant toys for the property across key territories.
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Fisher-Price has signed a renewal deal with UK independent entertainment company, Silvergate Media as master toy partner for Octonauts.

The subsidiary of Mattel will continue to produce infant and pre-school toys for the popular pre-school property across numerous territories.

The range of toys have already appeared on shelves across key territories including the UK, France, Germany and Australia, with the US most recently joining the list.

Silvergate Media's animated series, Octonauts has sold in over 100 territories, broadcasting on CBeebies in the UK, Disney Channel in the US and ABC Australia.

Mary Durkan, CEO at Silvergate Media, said: "The fast paced, adventure filled and educationally rich world of the Octonauts has been hugely popular with both audiences and licensees, and we are delighted to be continuing our thriving partnership with Fisher Price.

"The extension of the master toy deal will build on the fantastic broadcast platform and support we have with out international broadcast partner and will bring Octonauts toys and adventures into the homes of millions more children."

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